Etiqueta: competing streaming services.

Netflix’s new password-sharing block has had the intended effect as the streaming service has experienced its largest spike in new subscriptions in four years. According to a third-party tracker, Netflix gained more new subscribers in the US in the four days immediately following the start of its password-sharing crackdown than in any similar period since 2019. The numbers will likely signal to the company that it made the right decision and could convince competing streaming services to follow suit. Prior to the new policy, potentially a third of Netflix subscribers in the US shared their password with someone outside their homes. Netflix now requires users to log in from their home once a month.